case studies

Ausley, Algert, Robertson and Flores

Family Law Firm Website

www.ausley-algert.com

Ausley, Algert, Robertson and Flores is an Austin, Texas based family law firm that wanted to redesign their site to present their services in a warm and user-friendly way. Visitors looking for information related to divorce and family law are plagued by a range of emotions. Thus, clarity and a warm comforting design become extremely important to users seeking information about their law firm.


Ausley, Algert, Robertson and Flores
Ausley, Algert, Robertson and Flores
Ausley, Algert, Robertson and Flores

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A rich color palette and a regional theme

We used a lot of very warm colors and a series of layers set upon a deep textured background in this website design. The typefaces, the foreground textures and the de-saturated images are all reminiscent of Texas themes. The firm emphasizes settlement, negotiation and non-adversarial solutions to family law issues thus the photography conveys togetherness, and resolution.

Attorney biographies

Each inner page of the website features a column introducing the four attorneys with short teasers and links to their extended profiles. The profiles feature a photo and contact information for each attorney as well as an overview of their education, honors, professional activates, and published works. These pages are intended to allow potential clients to learn more about the firm's partners before they begin the process.

The outcome?

This site has been recognized for its uniqueness and quality of design in a number of family law groups around Texas. Ausely, Algert, Roberston and Flores use the site to add credibility to their word-of-mouth referrals and to generate new leads from users researching family law issues online.


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