Search Engine Optimization
What is Search Engine Optimization?
"Search Engine Optimization" (or SEO) refers to a group of strategies that we employ to make your website appear more prominently in search results for specific terms. These strategies consist of adding and modifying the written content and structural makeup of your website. You see, major search engines such as Google, MSN and Yahoo rank pages based on their relevance to certain search queries. While the specific algorithms that compute these rankings are proprietary to each search engine, there are a number of effective strategies that can improve your websites' performance. Obviously the goal here is to maximize the amount of traffic that clicks onto your site.
What's the difference between pay-per-click versus organic search results?
When it comes to search engine marketing, there are basically two strategies to target users. The traditional way, referred to as "organic" involves employing the strategies we mentioned before and waiting for the search engines to adjust their rankings to account for the changes we made. The second method, or "pay-per-click" involves paying the search engine company, such as Google, a certain amount of money each time a user clicks on your website listing. The price-per-click is usually determined with an auction which rewards the top bidder with the highest placement.
- Why should I care about SEO?
- Increase the amount of traffic that goes to your site
- Depending on the nature of your website, the more visitors your website attracts, the more likely you are to achieve your business objectives. Whether that means more e-commerce orders or more phone calls into your office, SEO is essential to maximize ROI on your new website.
- Enhance the quality of your visitors
- We're not just looking for quantity."Quality," in this context, means that your website attracts targeted visitors who are actually demanding what your website offers. This allows us to target users who are more likely to consume your product or service. By targeting traffic, we can increase your conversion rate and again push the return on your investment. This is a much more intelligent approach to advertising than say, blasting a specific message to a freeway of untargeted drivers with an interstate billboard.
- Spend less than other advertising methods
- Whether you are running a pay-per-click campaign or an organic campaign, optimizing your website and marketing online is considerably cheaper than traditional advertising strategies such as TV, radio, print, billboard, etc. The great thing is that it is actually much more effective also.
- SEO is more effective than traditional advertising methods
- Online marketing is unique because it is so interactive. We can track a user's session with your website click by click. We then use these statistics to improve pages that turn users away and refine our understanding of the audience. We can also identify specific marketing milestones and assess your website ROI.
- How do you know that our efforts are producing results?
- Our web-servers generate website log files filled with information about each user that uses the site. We analyze these log files and convert them into intuitive charts and graphs that can display the following:
- How many visitors your site got within a period of time
- Where those visitors came from geographically
- Which other websites, such as search engines, referred visitors to your site
- How long your visitors stayed on your site and how many pages they saw
- Which pages on your site generate the most interest
- And much, much more
- Most importantly, however, your business should do better. Whether your goal is to sell more product through your e-commerce shopping cart or get phone calls to your office, effective web marketing should increase your volume.
- Why should I pay you guys to do this for me?
- Websites are our business. We understand how search engines work; what to do and what not to do to market websites. Search engines have penalty systems that will reduce your ranking or even remove your site from their index entirely if you break their rules. There is a host of strategies that require updated knowledge of how search engines index and rank pages, the rules behind their proprietary algorithms and how to legally promote your website in the ranks. Let us worry about your website while you focus on your business.
- So, what's the process? How much will it cost?
- SEO is an ongoing process and is not a one-time event. Organic SEO involves constantly researching what searchers are searching for, analyzing the effectiveness of selected keywords, writing and rewriting content and manipulating links, etc. We perform SEO services for our clients on a monthly-retainer basis.
Take a look at our Web design portfolio to see how our approach has aided in the success of our clients. If you are interested in talking to us about your Web-project, please feel free to contact us today.
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